Monday
Jun282010
just the facts ma'am
Monday, June 28, 2010 at 06:37PM marketing schmarketing, oh boy!
We just saw a full page ad in a new dog magazine for a food with the big words HOLISTIC in the name. Well, we got so excited we almost fell over ourselves trying to get to the computer to look up the ingredients. We LOVE healthy and holistic food for dogs! Yipee!
Well, our little doggie party was soon broken up and our yaays turned to great disappointment. We looked up the ingredients of every flavor of their food. Not one single source of WHOLE protein. Every bag of food has a non protein as a leading ingredient, then the second or third ingredient is a "meal" of some sort (chicken "meal", lamb "meal", salmon "meal", duck "meal"). No whole source of protein. Geez, how hard is it to just put some actual protein in there? Why the "meal" scraps? Yikes! Some of the filler ingredients are: Ground Brown Rice, Oatmeal, Peas, Ground White Rice, Pea Fiber, Dried Beet Pulp, Chicken Fat.
Looked up the price on Amazon.com and a thirty pound bag is $54.99! What the what? You can actually get a high quality food for the same price. But how many consumers are going to be convinced by the fancy packaging and the marketing that says "Holistic" all over the bag?
Out of curiosity, we looked up the price of a good quality food, that has one whole source of protein and none of that filler of grains. A thirty pound bag of that better food, is $59.99 on Amazon.com. Here are the ingredients for you to compare: Bison, lamb meal, chicken meal, egg product, sweet potatoes, peas, potatoes, canola oil, roasted bison, roasted venison, natural flavor, tomato pomace, ocean fish meal, salt, choline chloride, dried chicory root, tomatoes, blueberries, raspberries, yucca schidigera extract.
We don't like to endorse any manufactured dog food by name brand, rather we like to endorse them by the ingredients. For example, one food that we used to promote by name, was just sold to a larger corporation that is not known for having quality food. We are going to be watching that dog food to see if the ingredients on the bags suddenly and quietly begin to change to lower quality ingredients.
So what we want to promote to dog owners everywhere, is for you to learn how to read ingredients. Pick up the bag of food before you buy it and read the ingredients. Forget all of the fancy packaging and marketing claims, all that matters is the ingredients.
To learn more about what to look for in ingredients and what to avoid, check out what's your wigglebutt eating and also check out the nutrition info we have posted.
What ingredients are you putting in your dog? Hey everyone, let's give our dogs the chance for longevity and do right by them!
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FUNDRAISING UPDATE AS OF TODAY: Thank you friends of Camp Cocker and friends of friends of Camp Cocker, we are getting there with our big fundraising plea. As of right now, we are at thirty five percent of our goal. Please keep checking our fundraising thermometer below to see the progress. No donation amount is too small! Keep passing it forward! We woof you very much!
Well, our little doggie party was soon broken up and our yaays turned to great disappointment. We looked up the ingredients of every flavor of their food. Not one single source of WHOLE protein. Every bag of food has a non protein as a leading ingredient, then the second or third ingredient is a "meal" of some sort (chicken "meal", lamb "meal", salmon "meal", duck "meal"). No whole source of protein. Geez, how hard is it to just put some actual protein in there? Why the "meal" scraps? Yikes! Some of the filler ingredients are: Ground Brown Rice, Oatmeal, Peas, Ground White Rice, Pea Fiber, Dried Beet Pulp, Chicken Fat.
Looked up the price on Amazon.com and a thirty pound bag is $54.99! What the what? You can actually get a high quality food for the same price. But how many consumers are going to be convinced by the fancy packaging and the marketing that says "Holistic" all over the bag?
Out of curiosity, we looked up the price of a good quality food, that has one whole source of protein and none of that filler of grains. A thirty pound bag of that better food, is $59.99 on Amazon.com. Here are the ingredients for you to compare: Bison, lamb meal, chicken meal, egg product, sweet potatoes, peas, potatoes, canola oil, roasted bison, roasted venison, natural flavor, tomato pomace, ocean fish meal, salt, choline chloride, dried chicory root, tomatoes, blueberries, raspberries, yucca schidigera extract.
We don't like to endorse any manufactured dog food by name brand, rather we like to endorse them by the ingredients. For example, one food that we used to promote by name, was just sold to a larger corporation that is not known for having quality food. We are going to be watching that dog food to see if the ingredients on the bags suddenly and quietly begin to change to lower quality ingredients.
So what we want to promote to dog owners everywhere, is for you to learn how to read ingredients. Pick up the bag of food before you buy it and read the ingredients. Forget all of the fancy packaging and marketing claims, all that matters is the ingredients.
To learn more about what to look for in ingredients and what to avoid, check out what's your wigglebutt eating and also check out the nutrition info we have posted.
What ingredients are you putting in your dog? Hey everyone, let's give our dogs the chance for longevity and do right by them!
_______________________________________________________________________________________________
FUNDRAISING UPDATE AS OF TODAY: Thank you friends of Camp Cocker and friends of friends of Camp Cocker, we are getting there with our big fundraising plea. As of right now, we are at thirty five percent of our goal. Please keep checking our fundraising thermometer below to see the progress. No donation amount is too small! Keep passing it forward! We woof you very much!
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